WHO IS LOC?
Unloc Your Best Hair
Loc is a new brand of professional hair tools born in Sydney, created by hairdressers for the hair obsessed. Every design blends performance, quality & considered style, resulting in tools that look beautiful, feel balanced & work effortlessly in professional hands.
Created for you
Loc is for salon artists that value tools that deliver both precision & polish and for style lovers who recognise the difference professional design makes. Thoughtfully made, trend aware & timeless, Loc brings elevated, everyday luxury to every styling ritual.
Inside the Lumen Collection
Our Lumen collection celebrates lightness, in tone, touch & design. Each brush is crafted from FSC-certified blonde beechwood & finished with a considered combination of blonde boar bristles, beechwood pins & heat-resistant nylon pins. Every element is chosen to reflect balance, simplicity & the quiet refinement of Japandi-inspired design.
Crafted with Intention
We believe the tools should work as beautifully as they look. By combining sustainable materials, ergonomic design & professional performance, every Loc brush feels as exceptional as it performs.
